As a business owner, it is important to take care of numerous aspects of the company. From production to marketing to sales, the onus is upon the business owner to ensure everything is in place and taken care of. As part of that, a business owner needs to stay up-to-date with the current business and marketing trends.
If you are a business owner trying to figure out how to make the most of your marketing efforts, now is the time to invest in video marketing. Video marketing is not just the most popular way to promote a product or a service but also the most effective way to engage the audience and build brand loyalty.
Over the past several years, video marketing has become a popular content marketing strategy for entrepreneurs and small businesses. More than ever, people are watching online videos, and studies show that video is one of the most effective content marketing strategies. In fact, video marketers get 66% more qualified leads annually, and their customers spend 54% more time on their websites!
Experiment With Different Video Types
Behind The Scenes (BTS) Videos
Besides using videos to showcase yourself as the founder and the brain behind the brand, you can also use videos to showcase your workplace culture. It shows the real side of your brand and gives the audience a sneak peek of what you do, how you do it, and who is part of your team.
Everyone loves a good story and loves to be associated with real people and their stories. When you post behind-the-scenes videos of your product in the making, it showcases how you make it and the faces behind your brand. The human side of your brand and the product-making journey bring people closer to your brand and build loyalty.
How-To Videos and Product Demos
Who knows your product better than you, as the product owner? So, use this space to demonstrate how to use your product using short videos. It shows your audience that your product can do what it claims to do and saves your sales team ample time to explain the product, its uses, and USPs.
It increases your brand visibility and attracts a newer and wider audience base. Besides that, it demonstrates the right way to use your product and how it solves the user’s problems.
Video Testimonials
Everyone loves to hear from fellow customers, people who are just like them. Use videos to share your customers’ real views, thoughts, opinions, and feedback with the world. You can use an online video editor to paste the testimonial into your brand template and create a video testimonial series.
As testimonial videos give real views about your brand and product, it builds credibility and trust among your audience. Besides that, it also increases referrals and word-of-mouth marketing, which are crucial for a brand’s success.
Here are some of the top reasons why you should be using video in your marketing strategy as an entrepreneur:
How Can Entrepreneurs Use Video Marketing for Their Business?
1. Builds Trust and Credibility
Video is a powerful way to build trust and credibility with your audience. When people see you on video, they can get a sense of your personality and your business’s story, which can help them feel more connected to you and your brand.
Additionally, video is a great way to show off your expertise and build trust with potential customers. All you need is a camera, an easy video editor, and a clear idea of what you want your videos to be about.
2. Increases Website Traffic and Engagement
Video is a great way to increase website traffic and engagement. People are more likely to watch a video than read an article, so including videos on your website can help you get more views and keep people on your site longer. Additionally, adding videos to your website can help you improve your SEO and get more organic traffic from search engines.
3. Generates Leads and Sales
Video is an extremely effective way to generate leads and sales. Using video in your marketing can increase your chances of converting leads by 80%. Additionally, video is a great way to nurture leads and keep them engaged with your brand until they are ready to buy.
This is because your audience is more likely to feel connected with your brand when they watch a video than when they read a text about why they need to buy your product. In short, it helps your brand stand out from the competition.
4. Showcase The Human Side Of Your Business
Videos are a great way to showcase the human side of your brand by talking to your audience. People love to see the faces behind the brands and understand whom they are doing business with.
You can create Know The Founder videos or even host a YouTube Live and share the videos on various social media platforms. You could use these sessions to interact with your audience and boost two-way communication. These live sessions could also work as a great way to get product feedback from your users.
5. Thought Leadership
You can create sharable content for social media using videos. These need to be about more than just your product or business. Create content that interests your audience and share thoughts on trending topics.
Doing so helps you build a reputation as a thought leader and a subject matter expert, automatically uplifting your brand’s credibility.
6. Improve ROI and Boost SEO
Video is one of the most cost-effective marketing strategies and provides a great investment return. Businesses that use video see an average ROI of 49%! You can upload your brand videos on your website to boost SEO. As search engine algorithms love videos, it boosts your website ranking automatically.
Besides that, it explains your products seamlessly to your audience instead of them having to read through verbose content to understand your business. In short, videos reduces the bottlenecks in a customer’s journey on your website and help them navigate seamlessly. You can also use videos as part of your chatbots to assist the users.
7. Build Social Media Engagement
Social media platforms love videos as it engages the audience seamlessly. You can leverage it by shooting simple videos on trending topics, using a video editing app, adding music, and sharing it on various social media platforms.
Following social media trends, popular hashtags, and the right music boosts your social media post reach, engagement, and brand visibility. Remember, it is all about following trends while being relevant to your audience.
Conclusion
Video is a great way to showcase a brand’s value in the industry. When you can communicate clearly with your audience what makes your product stand out from the competition, they are more likely to engage with it. And as a brand owner, you need to be aware of the recent marketing trends to promote your brand and yourself to build credibility.
There are endless benefits to using video in your marketing, but these are just a few of the top reasons you should use video as an entrepreneur. Videos increase visibility, sales, and brand loyalty, which are crucial for a brand’s success. And as an entrepreneur, you need to spend time creating videos that resonate with your brand to increase your sales and brand recall in the long run.