Worldwide E-Commerce Statistics and Information

Different terms may be used to describe global e-commerce. What it isn’t, though, is more crucial. E-commerce on a worldwide scale is not a luxury. This is not a tactic among others. However, expanding into international markets is essential. Which nations have the most promising needs for this product?

How can you entice consumers from other countries? If you had to choose one, would it be the ability to pay in several currencies, the ease of translation, or something else wholly?

Key Ecommerce Statistics

To set the stage, here are some essential facts about online shopping:

  • E-commerce is predicted to account for about 22% of total worldwide retail sales in 2023, reaching $6.15 trillion; China, the United States, and the United Kingdom are the three largest adopters of e-commerce.
  • In 2021, 2.14 billion people, or about 27% of the world’s population, were estimated to make purchases online.
  • $3.56 trillion in online acquisitions were made from mobile devices alone.
  • There are already over 26 million e-commerce sites and retailers globally, and the overall global e-commerce market size was $4.9 trillion in 2021, thanks in large part to the tremendous boost that the pandemic provided e-commerce.

Strategic Insights

Make use of this online shopping data to help your company expand. The strategic insights from these e-commerce statistics might significantly boost your online store. Those strategic thoughts are briefly summed up here.

  • If you’re a business owner, now is the moment to go online and start selling your wares.
  • Maximize the ease of your customer’s shopping experience by creating a Facebook store.
  • Market your wares on Google Shopping so they will be visible to consumers doing pricing research.
  • It is essential to include as much information as possible on product pages to ensure buyers get all their questions answered.
  • To boost confidence and sales, use influencers.
  • Establish reliable connections with clients and give them your undivided attention via personalized service.
  • If you want more people to buy from your website, you must keep working to increase that number.
  • Reduce the number of abandoned carts by enhancing your checkout procedure.
  • Offer free delivery and avoid surprising clients with hidden expenses at checkout.
  • Use an automated email campaign to get back at shoppers who have left their carts unfinished.
  • It would help if you prioritized your visitors’ confidence in your website. Select an excellent mobile-friendly theme for your website. Boost client retention by focusing on the mobile experience.

Mobile Commerce

We live in a mobile world. As a result, it’s not surprising that individuals make purchases through their mobile devices. Ninety percent or more of the population routinely makes purchases via their smartphones. In addition, firms encourage customers to purchase online by creating engaging mobile applications. Regarding downloads, shopping applications are ranked #9 on Android and #5 on iOS. In the year 2020, the most popular shopping app was Amazon. Seventy-nine percent of smartphone owners have purchased directly from their devices during the last six months. More than 294 million smartphone users in the United States and over 232 million often make online purchases from their phones.

More than three-quarters of shoppers (75%) prefer to use their mobile devices to shop online because of its convenience. As with most mobile technologies, the primary focus is on making life easier. However, as mobile shopping popularity grows, so make customers’ demands. The majority of consumers (90+%) feel that mobile e-commerce might be improved. A massive majority of consumers have voiced their opinion that the mobile e-commerce industry has a long way to go before it reaches their expectations. Links and buttons being too tiny to click and lacking trust in online transactions are the two most common complaints about mobile purchasing. Also, everyone can gamble at on their mobiles.

Digital Payment

The use of digital payment methods is increasing rapidly. Many individuals have taken advantage of the fact that you can make online purchases without pulling out your credit card. For added peace of mind, you may pay online more confidently using a digital payment option. 

Nearly half of Internet users rely only on digital payments to make purchases and payments online. Even now, the most common forms of payment accepted by online shops are credit cards issued by Visa and MasterCard and the online payment service PayPal. In truth, Visa and MasterCard are accepted by almost every online store. PayPal is accepted by 72% of them. With a combined 2.5 billion users, they are the most widespread online payment systems.

Gamblers around the globe mostly use digital forms of payment due to their efficiency.

Consumer Behavior

Typically, when do most consumers make purchases on the internet? Usually, one envisions a person sitting at a computer, maybe on the kitchen table, while surfing the web. There is a slight variation in the outcomes:

  • 43% of internet shoppers say they do it while lying in bed;
  • 23% say they do so while at work;
  • 20% shop while in the shower or the automobile.

The absence of free delivery is the primary deterrent to internet shopping. It’s become the standard to do your shopping online, and with that comes the expectation that your purchases will ship for free. However, there are many more advantages to making online purchases. Consider the following e-commerce statistics if you own an online business and are trying to boost sales. Unsurprisingly, the lack of free delivery is why individuals don’t make purchases online. People are more likely to shop online if they can have their assets sent for free.

Influencers and Social Media

Influencers in advertising have become standard practice for online retailers and brands worldwide. At least one-fifth of buyers will pay extra cash for an item endorsed by a public figure or influencer. When a famous person supports a product, young people are more inclined to purchase it. That’s not all, however. By 2022, the influencer marketing market will be worth approximately $16.4 billion. In 2019, 17% of online merchants planned to invest most of their marketing budget in influencer-focused initiatives.

Despite the growth of social media as a channel for online purchases, most consumers (57%) still choose to visit the store’s website. Among those who tried to buy anything through social media, just 18.7% succeeded. Over the next three years, these figures are predicted to shift dramatically.

Ecommerce in Canada

The population of Canada swelled dramatically during the COVID-19 epidemic. In 2020 alone, its growth was above 70%. The growth rate will be reduced drastically to 14% in 2021. This is the average yearly growth rate that experts anticipate through 2025. To say that the pandemic had a profound effect on Canada’s online shopping industry would be an understatement. This year, Canadian online retailers have made $25.4 billion in sales.

By 2025, experts anticipate it will have surpassed $90 billion. Thus, Canada will remain one of the world’s leading e-commerce markets. As of right now, Canada is in eighth place worldwide. Canadians are motivated to shop online mainly by the opportunity to save money. Most Canadians weigh these two criteria heavily when deciding whether to make an online or in-store purchase.


It is easy to go off course with the ever-increasing importance of online shopping and the constant stream of new trends that emerge almost daily. Social networking is rapidly becoming a severe new sales channel for online stores. They’re on track to merge seamlessly soon. These online shopping data are one indicator of the sector’s general development. There is more information that has to be managed and analyzed. Furthermore, the scope of this article only extends to some facets of the e-commerce industry.

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