The importance of long-form content published as blog posts is decreasing. Even though video content is getting huge attention lately, blog posts are the most preferred choice of netizens when they want detailed information about a particular topic. However, the modern-day audience doesn’t like to see similar content from various sources. They want something unique from every writer or web source.
Failure to provide readers with unique content could be problematic for a website. You may see a huge dip in the traffic coming to the website. Additionally, the bounce rate from the website will see a significant increase. Search engines will also take notice of such things. This phenomenon may lead to compromised SERP (Search Engine Ranking Page) rankings of a particular website. Hence, unique content is a must for a website in 2024 if you want to keep it on the top of SERPs.
The problem with most writers, digital marketers, and website owners is they don’t know expert tips to ensure articulation of unique content and come up with duplicate content. The lame excuse to justify such duplicate content is thousands of writers are articulating content on the same topic. It is worth mentioning that writers who write unique content solve problems their targeted audience faces, while those who create duplicate content only add white noise.
Considering the aforementioned statement, you must learn the tips and tricks to help you create unique content in 2024 and other coming years. This article discusses a few expert tips to help you in this regard. Further details are given below.
1. Analyze Your Audience
The first tip to write unique content is to analyze your targeted audience. The end goal of this analysis is to learn the requirements of your readers. Your target audience often gets fed up with similar content getting published repeatedly on various online sources relevant to a particular niche. They want answers to their new queries, but writers don’t know their level of awareness.
Simply put, they want solutions to the new problems that cross their path. However, most writers and digital marketers keep writing and publishing content on the same topics revolving around several keywords. Therefore, analyzing the audience and their requirements is necessary before jotting down anything on a topic.
2. Conduct Sufficient Research
Analyzing your audience, understanding their requirements, and going through their feedback would help you figure out new ideas and topics to work on. Once you find a new topic, it is time to perform sufficient research on the topic and understand it inside and out to give valuable information to your targeted audience.
In addition to researching the topic, you also need to perform keyword research. Knowing relevant keywords will help you embed them tactically in your content. This keyword placement will help search engines rank your content better and make it easier for readers to find their desired content. Key takeaways from the research will also play a pivotal role in keeping your content unique.
3. Make Proper Use of Storytelling Technique
Another important thing to do while writing content and trying to keep it unique is to emphasize storytelling. If your audience wants to learn something unique, then why not come up with something capable of serving as a hook and keeping your readers around? Including a story at the beginning of your write-up can help you grab the audience’s attention to the fullest.
In addition to making your content engaging and catchy, storytelling can help you keep your content unique. You cannot pick the story from elsewhere or scrap from another web source and add it to your content. It will be the foundation of a unique write-up on a particular topic. This unique story-based content will surely impress your readers.
4. Review Your Content
Once you are done with writing, it is time to take a little time off. After taking some time off, it is time to go through your writing with a critical eye and look for loopholes in it. You also need to keep an eye out for duplication while doing so. A better way to analyze your content for duplication or probable similarities with already published content on the web is by using an efficient plagiarism-checking tool. You need to rectify the issue if the tool highlights several sections for probable plagiarism.
However, more time could be needed with writers working on too many tasks simultaneously. A better way to get rid of any probable plagiarism instances is to rephrase the content using an effective paraphrasing tool. Ensure the paraphrasing tool you choose comes with an AI algorithm and an extensive synonym library to ensure new wording yet similar meaning of any write-up.
The Takeaway
Writing unique content despite tons of content already available on the web is not an issue. You just need to work on a few expert tips to ensure you deliver unique content to your targeted audience. For instance, you must analyze your audience and learn their awareness level to articulate content accordingly.
Similarly, you need to work on topics that are rarely discussed, yet readers want more content on them. You also need to use the storytelling technique effectively and review your content to ensure its uniqueness. Hopefully, this writing will help you formulate unique, engaging, and valuable content for your targeted audience. We wish you luck with the process!