What is the role of the Advertising Standards Authority in South Africa?

What is the role of the Advertising Standards Authority in South Africa?

The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa’s voluntary, self-regulating system of advertising.

What is the role of the ASA?

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes.

What does the ASA cover?

Radio and TV ads (including teleshopping presentations) Ads on the internet, smartphones and tablets. Ad claims on companies’ own websites. Commercial e-mail and text messages.

How do the ASA regulate adverts?

The ASA regulates the content of adverts by enforcing its advertising codes; there are separate codes for non-broadcast and broadcast advertisements. However, all adverts are expected to be “legal, decent, honest and truthful”. The ASA is independent of both the Government and the advertising industry.

What is the Consumer Protection Act South Africa?

The South African Consumer Protection Act, No 68 of 2008 was signed on 24 April 2009 and the purpose of the Act is to protect the interests of all consumers, ensure accessible, transparent and efficient redress for consumers who are subjected to abuse or exploitation in the marketplace and also to give effect to …

Who regulates advertising in South Africa?

The Advertising Regulatory Board
The Advertising Regulatory Board administers the widely-accredited Code of Advertising Practice which regulates the content of South African advertising. Informed by the learnings of 50 years of self-regulation in South Africa, the ARB steps into a new era of industry co-operation and support.

What legal powers do ASA have?

The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances.

What are my rights as a consumer in South Africa?

The Consumer Protection Act further outlines these key consumer rights, of which all South African consumers should be aware. Right to Fair and Honest Dealing; Right to Fair, Just and Reasonable Terms and Conditions; Right to Fair Value, Good Quality and Safety; and.

What is the Advertising Standards Authority of South Africa?

Advertising Standards Authority of South Africa Code of Advertising Practice (the Code) Topic: Advertising IN A CALABASH Introduction The code is a voluntary, self-regulating code of practice pertaining to the marketing and advertising of goods and services in South Africa. Objectives of the Act

Why is the Consumer Protection Act important in South Africa?

Since we all need to purchase items, every person in South Africa (no matter their occupation or background) can be classified as a consumer in certain contexts. The Act is therefore vital for ensuring that all our rights as consumers are protected, and that we aren’t exploited by unethical service providers or marketers.

What are the regulations for food safety in South Africa?

Performing Animals Protection Act, 1935 (Act No. 24 of 1935) the Liquor Products Act, 1989 (Act 60 of 1989) The National Department of Health requires that all foodstuffs shall be safe for human consumption in terms of the Foodstuffs, Cosmetics and Disinfectant Act ,1972 (FCD Act).

Who is the regulator of advertising in the UK?

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes).

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